$300 product x 3,300 sales = $1M
Learn how to create and market a high-value = high-quality $300 digital product.
With a lot of mistakes made and lessons learned, I've sold thousands of copies of a $200 e-book, over a hundred copies of an exclusive perks package and hundreds of copies of $300 in-depth research reports - all of which I created and marketed myself while traveling around the world.
I'm not saying this to brag but rather show you the potential creating and marketing digital products have, especially for non-tech savvy people like myself, and is why in early 2016 I decided to build and market digital products full-time.
I genuinely believe creating high value/quality/priced digital products is the single best business model available for solopreneurs today.
⦾ No big initial investments or outside funding needed? Check.
⦾ Can create, market and sell from anywhere in the world? Check.
⦾ No physical goods/inventory to manage? Check.
⦾ Can leverage paid advertising due to large profit margins? Check.
⦾ Don't need a deep technical background? Check.
⦾ Can work alone? Check.
I created Product300 for folks like you
I'm constantly being asked how I find, test, launch and market digital products. How do I create so much value the product is worth hundreds of dollars instead of single or double digits?
How do I research good ideas? How do I test the market? How do I set everything up? How do I get customers? How do I improve conversions from site visits to customers? And most importantly, how do I focus on one goal for so long?
During 2017 I'm working with 10 solopreneurs and helping them research, build and market a high-quality $300 digital product.
And I'm documenting everything we are covering, and sharing the actionable insights from our conversations via a private newsletter that will help others be able to do the same.
You see, I want to help likeminded folks who have the same goals as I have; work on things we're passionate about, take pride in our work that can benefit thousands of people, have no cap on the revenue we can generate, and build a small profitable business that can ultimately be managed from anywhere in the world.
Here's what I'll be covering in my weekly emails:
⦾ Market research
Do people need the product you're about to build? Are they willing to pre-order? I'll show you how you can find out before you start building.
⦾ Product development
Once we know there's a market for your product, it's time to create so much value it warrants the $300 price tag. I'll show you how to make progress daily, stay focused, outsource areas you're not strong in and help make sure you're using the right tools for each job.
Who's your ideal customer? Where do they live? How old are they? Building client personas will help you make the right decisions with naming, design and product/personal branding.
After building a great product, copy-writing is arguably the next most critical element for converting visitors into customers.
A polished design is critical for building trust and for converting. I'll help you understand what's needed and show you how to launch a design that compliments your product and is within your branding guidelines.
Billing, hosting, product delivery - there's a lot of tools out there that we'll setup which will really help you streamline your business, saving you time to focus on more important areas.
From content marketing to getting press to retargeting to sponsorships to leveraging Twitter/Facebook/Instagram/Linkedin/Adwords/Bing paid ad networks - there's a never ending stream of different marketing channels to test.
Closing deals with cold and warm leads is what separates good product businesses to GREAT product businesses. We'll be covering the power of the follow-up, conversion optimisation, split testing, analytics, upselling and more.
As you can see, there's many different elements that goes into creating and marketing a great product, but for me, that's the largest appeal - There's always so much to test and so much to learn.