$300 product x 3,300 sales = $1M
Product300 is a weekly mastermind call and community setup to help folks create, launch and market high-quality $300 digital products.
With a lot of mistakes made and lessons learned, I've sold thousands of copies of a $200 e-book, over a hundred copies of an exclusive perks package and hundreds of copies of $300 in-depth research reports - all of which I created and marketed myself while traveling around the world.
I'm not saying this to brag, but instead demonstrate the huge potential high-quality digital products have, especially for non-tech savvy people like myself, and is why in early 2016 I decided to build and market digital products full-time.
I genuinely believe creating high value/quality/priced digital products is the single best business model available for solopreneurs today.
⦾ No big initial investments or outside funding needed? Check.
⦾ Can create, market and sell from anywhere in the world? Check.
⦾ No physical goods/inventory to manage? Check.
⦾ Can leverage paid advertising due to large profit margins? Check.
⦾ Don't need a deep technical background? Check.
⦾ Can work alone? Check.
Creating High-end Digital Products
I'm constantly being asked how I find, test, launch and market digital products. How do I create so much value the product is worth hundreds of dollars instead of single or double digits?
How do I research good ideas? How do I test the market? How do I set everything up? How do I get customers? How do I improve conversions from site visits to customers? And most importantly, how do I focus on one goal for so long?
Product300 was created to answer these questionsProduct300 is a platform that allows me to work intensively with folks who want to create, launch and market a high-end digital product.
There's a growing community of like-minded folks, a weekly webinair call and a private Slack channel we use to each each other take pride in our work that can benefit thousands of people, have no cap on the revenue we can generate and build a small profitable business that can ultimately be managed from anywhere in the world.
Each new batch of members (10 members per batch, 4 times per year) focus on 2 primary stages:
The first 3 months are dedicated to market research and product development. I like all new members to have a great product I can introduce to my newsletter readers (10,000+) within 90 days of joining.
The following 9 months are solely focused on scaling sales and marketing. We be split test heaps of different marketing channels, strategies and sales conversions to find what works for your product and audience, and most importantly, what doesn't.
Here's what you can expect:
⦾ A one-on-one call with myself to brainstorm product ideas.
⦾ Access to the private Slack group filled with product makers and marketing experts.
⦾ Access to our weekly group mastermind call to share strategies and tactics
⦾ Monthly mastermind calls with experts in their fields: from mastering landing page design to creating profitable Facebook advertising campaigns and more.
Here's what you'll learn:
⦾ Market research
Do people need the product you're about to build? Are they willing to pre-order? I'll show you how you can find out before you start building.
⦾ Product development
Once we know there's a market for your product, it's time to create so much value it warrants the $300 price tag. I'll show you how to make progress daily, stay focused, outsource areas you're not strong in and help make sure you're using the right tools for each job.
Who's your ideal customer? Where do they live? How old are they? Building client personas will help you make the right decisions with naming, design and product/personal branding.
After building a great product, copy-writing is arguably the next most critical element for converting visitors into customers.
A polished design is critical for building trust and for converting. I'll help you understand what's needed and show you how to launch a design that compliments your product and is within your branding guidelines.
Billing, hosting, product delivery - there's a lot of tools out there that we'll setup which will really help you streamline your business, saving you time to focus on more important areas.
From content marketing to getting press to retargeting to sponsorships to leveraging Twitter/Facebook/Instagram/Linkedin/Adwords/Bing paid ad networks - there's a never ending stream of different marketing channels to test.
Closing deals with cold and warm leads is what separates good product businesses to GREAT product businesses. We'll be covering the power of the follow-up, conversion optimisation, split testing, analytics, upselling and more.
As you can see, there's many different elements that goes into creating and marketing a great product, but for me, that's the largest appeal - There's always so much to test and so much to learn.
To recap what Product3300 is:
⦾ Intense focus on building a great digital product the market needs and wants within 3 months.
⦾ Relentless testing, optimizing and scaling sales channels for 9 months.
⦾ Acess to a great community of like-minded product builders wanting each other to succeed.
⦾ Access to our private Slack group and weekly mastermind call to share strategies and progress.
⦾ Monthly webinar guest speakers who are experts in their specific fields.